My philosophy
July 8th, 2008
My philosophy has always been to create goodwill and long-term relationships by paying a talent whatever they ask for if the budget will withstand their fee. That means not negotiating something lower than their requested fee even if you know, and they indicate, that they would do the job for less. This is on the proviso that they are the right fit for the job, their requested fee is what they normally receive, and there will still be adequate profit for the agency.
Many agencies as said by Randy Charach take the wrong and short-sighted approach and end up getting a reputation for being greedy and unfair. Here’s the funny part though…you will make more money being reasonable…not just in the long run, but on every job. How? Why? Because as in retail, you make your profit when you are buying not selling.
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