Is it Possible to Measure Website Traffic?
December 21st, 2009
Web traffic is measured to estimate the popularity of web sites and individual pages or sections within a site.Website traffic can be estimated by viewing the traffic statistics found in the web server log file, an automatically-generated list of all the pages served. A hit is generated when any file is served. The page itself is viewed as a file, but images are also files, thus a page with 5 images could generate 6 hits. A page view is generated when a people requests any page within the web site – a visitor will always generate at least one page view (the main page) but could generate many more.Web traffic is also sometimes calculated by packet sniffing and thus gaining random samples of traffic data from which to extrapolate information about web traffic as a whole across total Internet usage.
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