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Can Scent marketing Increase Slow Sales?

October 16th, 2009

One of the most familiar forms of Scent marketing is the use of fresh baked bread, cinnamon, or coffee in the real estate market to boost sales. Scent staging brings to the marketplace warm fuzzy feelings of good times and home life. Some scent systems are as simple as actually baking bread in the oven prior to showing a property. More sophisticated tactics use scent machines to waft a wave of an attractive scent into the environment. This can be seen in restaurants where there may be pleasant aromas of fragrant flowers used to promote relaxation and comfort.

The use of Scent marketing has been studied for many years as a way to increase slow sales. Olfactory stimulation works with the brain to revive memories. Using vanilla, chocolate, or coffee can bring to mind memories of pleasant days at home or just a feeling of well being to the visitor. Combining scent systems with a sales effort like using baked bread scent in a home allows the visitor to unconsciously envision living in that house. This can help spark an impulse to purchase. scent machines are available that automatically disperse a blast of scent into the room air.

Scent systems work through a building’s ventilation system, spreading scent throughout the building. Even more basic scent machines deliver the silent message using scratch ‘n’ sniff strips that are activated by the recipient. Scent marketing is a developing industry that is bringing a new dimension to advertising methods to increase slow sales.

Entry Filed under: Business